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Commercial Printing Insights & Industry News

Blogs & Industry Information for Print, Design & More

From high-volume commercial printing tips and design guides to direct mail strategies and industry news, Signature Graphics is the expert on all things print. Explore helpful print and design guides, the latest blogs and the newest industry trends.

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Vintage mailbox showing direct mail is older but still a highly effective marketing channel

Is Direct Mail Making a Comeback?

Digital marketing is one of the easiest ways to get your brand out there, but how effective is it when it’s competing against an entire sea of digital campaigns just like it? While digital marketing ...

Print marketing postage sheets with stamps

Is Print Marketing Worth the Price of Postage?

With digital marketing being found everywhere we look, print marketing appears to be put on the back burner. However, moving to digital marketing is a trend that only enhances your print marketing ...

Signature Graphics Logo on a Stack of Letters

What Makes Signature Graphics Different

Signature Graphics isn’t your average print marketing company. While we offer your usual print marketing and direct mail services, we also offer comprehensive options to ensure you have everything ...

Typewriter and paper with artificial intelligence written on it

Using the Power of AI in Print Advertising

AI is a rising trend, and all the smartest brands are utilizing it to save time, create better content and publish better-performing advertising. Using the power of AI in print advertising is no ...

Grocery store shelves with price tags

How Grocery Circulars Enhance Sales

Imagine this scenario based on a true story: Robert is a grill master and recently purchased a new pellet smoker. He’s ready to try it out and immediately thinks of the grocery circulars sent in the ...

Grocery store shelves with marketing advertisements

How Grocers Benefit from Print Advertising

One trend that has never stopped is print advertising for big (and small) grocers. Even as the world has evolved to contain digital marketing in almost every facet of our lives, print advertising is ...

Arrows heading to the right to symbolize a guide

Print Purchasing Guide for Marketing Directors

If you’re a marketing director, you likely already have the know-how for digital marketing, print and more. However, if you want to hone your skills even further and get the most out of your ...