With digital marketing being found everywhere we look, print marketing appears to be put on the back burner. However, moving to digital marketing is a trend that only enhances your print marketing efforts. Despite rumors circulating that mailbox marketing isn’t as successful as print marketing, you’d be surprised to find that it sometimes works better—especially when used together. But is print marketing worth the price of postage? Is direct mail worth it? Keep reading to find out.
While digital marketing has a global reach, print marketing has a more localized reach. For companies that want to showcase their solutions to their ideal customers, print marketing offers a unique opportunity to do just that. Especially when you consider print marketing is widely used by local rather than global businesses. Restaurants, fast food places, grocery stores, gas stations and other local businesses benefit the most from print marketing. With weekly or monthly advertisements, it’s the best way to make your local community aware of your brand, service offering and available offers.
Read More: Print Marketing vs. Digital Marketing
To determine whether print marketing is worth the price of postage, it’s important to understand the advantages that you can unlock by utilizing direct mail, circulars and other types of print materials. Here are the distinct benefits you can expect to see by utilizing print marketing:
The biggest advantage that print marketing and direct mail offer is the ability to enhance brand awareness while providing tangible, long-lasting results. While digital is fleeting, print marketing sticks around for weeks, months, even years. Consumers tend to hang onto the materials longer and think back to ads they received years prior when something happens.
For example, automotive services can benefit from print marketing for years after sending direct mail. Let’s say an auto shop sends out a coupon that saves guests money on their next oil change and another coupon for their first repair. At first, customers might utilize the oil coupon, but they likely won’t need to utilize the repair deal. However, when something happens to their car years later and they don’t already have loyalty to a different brand, that auto shop is the first one they think of. Even if that consumer is loyal to another brand, incentives can urge them toward another company instead. Print marketing is one of the best ways to appeal to your local consumers for these reasons and more.
Print marketing covers a vast array of mail options, including:
Print marketing is incredibly versatile for helping enhance awareness and further your campaigns. However, we’re not telling you to simply ditch your digital campaigns. The best way to increase ROI and maximize the return on your ad spend is to invest in both digital and print advertising.
Interested in digital marketing? Check out our partner, Mailbox Merchants, for TV ads, shared mail options and other digital marketing solutions.
The cost of postage for print marketing is similar to that of other mailed items and varies depending on the weight of your mail. Every door direct mail (EDDM) starts around $0.22 to $0.62 for each piece. However, other factors like First-Class Mail, the size of your mailing and the volume all affect the total price. Fortunately, savings can be easy to find when items are mailed in bulk. Plus, with shared direct mail, it can be as little as ⅓ of the cost of traditional direct mail.
Here at Signature Graphics, we make this process easy and take care of everything for you. With a team of experienced designers, print specialists, assemblers and a logistics team all in-house, we simplify the process and take care of the hard stuff. All you have to do is tell us what your goals are and where you want your print marketing and direct mail to go. You can either get our services à la carte or get all-in-one solutions with our comprehensive services.
Yes! You can absolutely save money on print marketing postage—especially if you’re frequently sending direct mail, sign up for USPS mailing incentives and send bulk mailings.
Learn About USPS Mailing Incentives
If you need assistance signing up for USPS incentives, Signature Graphics handles the hard stuff. We’ll sign you up and ensure you’re getting the best deals, we can take care of delivery anywhere and we’ll ensure any print marketing materials are quality-made at prices that match your budget.
Print marketing is absolutely worth the price paid. While it costs more for materials and postage, the long-lasting ROI and local brand awareness alone are beneficial and only amplify any digital marketing efforts you pair with it. While digital is great for global awareness, it doesn’t directly hit your precise consumer. Print marketing helps fill in the gaps and garners local traffic for your business, whether you own a restaurant, auto shop, landscaping company, real estate company or anything else.
You can save with USPS mail incentives and experience an extremely successful, long-lasting ROI from print marketing. For any business that needs to reach its local audience and hasn’t tried it, now’s the time. See the benefits of print marketing and direct mail for yourself. Our team at Signature Graphics can help with all your print needs, while our partner, Mailbox Merchants, can handle your digital marketing and shared mail solutions.
Save on Your Next Print Campaign
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