One of the most powerful but underused marketing channels for government publications, political campaigns and elections: custom, high-volume commercial printing.
With so many messages and political campaigns being shared over digital channels, commercial printing and direct mail are the best ways to stand out—especially in tandem with digital marketing. Multichannel marketing ensures your political messages are seen collectively—everywhere and by everyone.
These top custom print solutions for political campaigns and elections are sure to give your campaigns the hype and engagement they deserve.
Commercial printing is an incredibly powerful approach to winning elections, for a multitude of reasons. Aside from the higher level of credibility, there are a few huge factors as to why it works so well for growing political support and spreading awareness.
Here are some of the biggest reasons why commercial printing helps win elections.
The top reason commercial printing helps win elections is that it grabs attention and improves voter recall. While some voters lean into the political party they know best, sending out direct mail introduces new candidates and ideas to the public that they often remember and lean on later.
Sending out political mail helps voters get a better idea of where campaigns are at and how they benefit them. Unlike digital mail that is fleeting and passes by in seconds, direct mail and print campaigns offer a lingering viewing time. Sometimes, physical mail might stay with a person for weeks or even months, offering one of the highest engagement rates of any marketing channel.
Custom print solutions for elections and other political messages are especially powerful because they emphasize credibility and professionalism with the sender. Whether you’re representing a particular party or simply need to send out government documents, printed materials are a great way to stand out—especially in combination with multichannel marketing efforts where digital marketing and physical mail work hand in hand.
Multichannel marketing is one of the best ways to reach every audience while amplifying sender credibility and making your party and message known. By utilizing multiple marketing channels, the result is tenfold.
While a lot of people are online, there are still a lot of people who aren’t. Digital ads can help spread awareness regarding political parties or policies, but they can only go so far.
That’s where commercial printing comes in. With a variety of options, including every door direct mail and targetable advertising, election materials can spread even farther. Targeted ads are a great way to deliver to certain demographics like household income, geographic location, age and more. Meanwhile, every door direct mail ensures your message is seen in every possible place. With the highest open rate in the industry, direct mail and print marketing efforts are surprisingly effective.
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Custom print solutions for political mail ensure that campaigns and elections receive the widespread coverage they need to make a difference. These are some of the best custom campaign options to increase brand and message awareness.
Personalizing direct mail and postcards helps you reach a range of demographics, both affiliated with your political party and outside of it. This way, political campaigns have the opportunity to lean into a strong message to target voters in their own party or they can opt for lighter messaging to persuade a more uncertain crowd.
Direct mail and postcards also offer exceptionally high open rates and viewing times since mail frequently sticks around for longer periods of time. Physical mail is often left on counters, in vehicles and in various other locations and is seen more frequently than other marketing channels. In combination with every door direct mail (EDDM) efforts and targeted messaging, personalized direct mail and postcards offer incredible campaign outreach.
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Political flyers and brochures are an easy way to convey a message or initiative without leaning too hard into an agenda. They offer an efficient, fast way to customize your message to the appropriate audience while keeping education at the forefront. These can be used to promote voter education, start building up brand awareness and communicate the initiatives that matter most.
Whichever election materials you’re considering printing off for your campaign, a commercial print partner can help make it happen quickly, efficiently and within budget. Here at Signature Graphics, we offer comprehensive print services that include expert design, high-quality prints, finishing and assembly, and delivery all in one. Reach out today to find out how we can help with your next campaign.
Large volumes of government publications, highly credible source material, policy updates and other more legal-looking documents need to have exceptional print quality to convey professionalism with your message.
Leaning on an expert commercial print partner ensures you get a custom government publication that leads with professionalism and credibility to get your message across. At Signature Graphics, we make it our mission to make high-quality, credible printing for government publications our priority.
If you want your campaign message to go farther, investing in a high-quality, high-volume commercial print campaign offers just the leverage you need in any election. With its ability to reach a wider audience and linger on the viewer’s mind, it’s essential to winning voters.
To get started with custom print solutions for political campaigns and elections, our team at Signature Graphics can help you get started. We offer a large selection of materials, design expertise and the capability to deliver your message quickly with our comprehensive commercial print services. Ready to plan your next political print campaign?
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