Direct mail is one of the best ways to enhance your ROI in your campaign, but it can get expensive if you don’t understand the resources available to you. There are more affordable ways to amplify campaign reach. You just have to know the right places to look. So, what is the cheapest way to send direct mail? Here at Signature Graphics, we know print marketing from top to bottom—and we can help you lower costs while keeping your ROI high.
Just like any marketing channel, there are certain costs associated with print marketing and direct mail. However, because it’s a tangible medium that needs to be delivered directly, there are a few costs associated with it. These areas drive direct mail costs in print marketing:
While some companies choose to DIY certain steps of the print marketing process and hire out others, other businesses choose to find a partner that offers all-inclusive printing services to make it easier. However, there are ways to reduce costs in the printing process.
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If you’re wondering what the best strategies are to cut direct mail costs down, we know 5 of the best solutions. From USPS mailing incentives to all-in-one services and certain design choices, print marketing can be relatively inexpensive. Let’s dive into the most cost-effective strategies.
One of the cheapest ways to send direct mail is using USPS mailing incentives. During specific times of the year, the United States Postal Service offers particular mailing promotions and incentives that make it more affordable for businesses to send mail. These mailing incentives are often given to companies that are investing in bulk mail orders and direct mail campaigns.
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Another cheap way to send direct mail is by utilizing full-service printing options. While some companies choose to do some steps on their own and find a partner for others, many businesses find that it’s easiest to hand off every step of the process. Oftentimes, working with one partner can save you more money on the process than choosing certain providers for certain steps, because there are better savings with full printing packages.
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Printing bulk orders of mail offers yet another advantage in finding cheap direct mail options. By ordering in bulk, there are often even bigger discounts. The more you print, the cheaper each piece of mail becomes. Similar to buying multiples of a product and saving more as you spend more, companies like Signature Graphics offer similar deals. We want to help you meet your goal, and we’re well aware that meeting your goal becomes even easier when you’re delivering your message to a broader audience.
Another way to get greater savings and cheaper direct mail options is by choosing your print design and materials wisely. Smaller print designs are likely going to cost less in the long run, especially if you’re able to combine multiple advertisements on a single page, because you’ll spend less on materials. On top of that, choosing more affordable stock options can help you save money, too.
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Last, but not least, combining digital marketing and print marketing is the cheapest way to send direct mail. By utilizing both print and digital, you make your campaigns even more effective, ensuring your ROI stays high and your cost investment stays worth it. Digital marketing is great for achieving global brand awareness, while print marketing and direct mail help you become known in your local community. Together, they amplify your marketing message and overall success.
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If you’re wondering what the cheapest way to send direct mail is, there’s no single solution. However, there are various ways that can help you cut down on costs and build your highest return. With these solutions, you can make print marketing affordable, given your budget, so you can rise above the competition and stand out in your industry.
If you’re ready to try affordable, effective direct mail campaigns with a print marketing expert, our team at Signature Graphics is the best place to start. With years of experience in printing and everything that goes along with it (design, assembly, delivery and more), you’ll be able to see more successful marketing results. Are you ready to see how print marketing can amplify your campaign success?