Direct mail is one of the best ways to increase brand awareness, get more leads in your local community and outshine your competitors. However, while this marketing method gets you one of the best profit returns and the highest open rate (80%-90%) in the industry, it’s not exactly known for being affordable. That’s why it’s important for businesses to realize just how many mailing incentives are available to help their direct mail marketing fit their budget. We’ll show you how to use USPS mailing incentives to lower direct mail costs and get your highest ROI with your future campaigns.
Direct mail is one of the best ways to reach your consumers while also getting an incredible ROI from your marketing efforts. According to the USPS, 67% of marketers say that direct mail is their highest ROI. In addition, the open rate is also exceptionally high since print mail goes straight to the consumer’s mailbox. While digital offers nationwide representation, print ads and direct mail offer a local advantage for brand awareness and long-term marketing results.
With ongoing mailing incentives and promotions running at USPS, you can save even more on your direct mail campaigns, get credit for future campaigns and access large credits for qualifying volumes of mail. To keep mail correspondence up and to reward loyal customers, the USPS offers mailing incentives and promotions available throughout the year.
Using strategic mailing initiatives allows businesses and individuals to maximize their savings while also rewarding them for continued loyalty. Curious how Signature Graphics can help you meet mailing incentives and promotions for the ultimate savings in your next campaign? Reach out to learn more.
To reduce mailing costs and enhance your reach, USPS mailing incentives and promotions include:
The USPS encourages businesses to invest in direct mail marketing through first-class mail and marketing mail. This incentive runs throughout the year and offers a 30% credit for businesses that meet the qualifying volume of mail. The registration period for next year started in December of 2025 and ran until early spring. Throughout 2025, it offers 30% credit as you run your campaigns throughout the year. While the registration period has already happened, stay on the lookout for future incentives just like this one, and check out other running promotions below.
Qualifying volumes for the Marketing Mail Incentive include:
For the 2025 year, the USPS also offers additional discounts, promotions, add-ons and other incentives, including:
If you’re curious about other incentives and promotions, you can find new updates as they come on the USPS website.
To encourage businesses and mail owners to send mail, the USPS usually offers mail growth incentives and promotions throughout the year to eligible parties. That way, companies can save money while utilizing a direct mail campaign. However, you might want to know who qualifies for these incentive programs. To qualify for these programs, the USPS usually requires senders to meet certain criteria according to volume or type of mail. Typically, businesses that are sending large quantities of the specified types of mail (AKA companies utilizing print mail campaigns) make the cut.
Need help figuring out if you qualify? Our team at Signature Graphics can crunch the numbers and ensure you’re getting maximum savings with USPS mailing incentives in your next campaign. Reach out to us if you have any questions.
Signing up for the USPS mailing incentive program on your own can be challenging, but Signature Graphics makes it easy. Our team will guide you through how it works so you understand your benefits—and we’ll handle all the hard stuff for you. We’ll sign you up so you can achieve maximum savings as you run your promotions and make every dollar count. Contact us today to learn how we can help you enroll in USPS mailing incentives and expedite the process.
The reality of USPS mailing savings is often thousands of dollars when you pair promotions with other incentives. Direct mail and EDDM don’t have to be a huge investment from the start. Oftentimes, just getting your name out there can have an immensely positive impact. Plus, once you start seeing leads and foot traffic, that in itself will be worth the price.
Most people see incredibly high engagement rates and ROI from direct mail. While it won’t always show dramatic results from the get-go, the residual income from it is one of the greatest in the industry. Unlike digital mail, print continues to “stick,” sometimes for years if your customer retains the ad. While a customer may not need your service right away, businesses sometimes find that consumers later opt for them when the need arises due to an original advertisement—sometimes years down the line.
The ROI of your campaigns can vary greatly depending on numerous variables, including:
Knowing the input (or rough estimate) for each of these helps you determine just how high your ROI can be from your campaigns. You can use the USPS calculator to determine your ROI based on current direct mail statistics or estimates for future campaigns.
While direct mail and print seem expensive at first glance, you’d be surprised by just how budget-friendly it actually is—especially in combination with USPS incentives and promotions. With the incredible open rate and high ROI achieved by direct mail campaigns, the marketing technique is well worth the investment.
If you’re ready to see the benefits in real-time, talk to our team at Signature Graphics. We offer comprehensive print, design, assembly and delivery services for print materials, direct mail marketing and more for companies around the country. Ready to start creating your next campaign?
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