With a tangible emotional appeal and impressive open rate, print advertising is an incredibly useful tool to increase brand awareness and help people remember your product or service. While print advertising materials are known to be more expensive than digital marketing since they use ink and paper, stamps and the delivery process, it’s well worth the cost. Since they create an emotional response in consumers, boost trust and boast incredible open rates, it’s harder for an audience to forget your brand.
However, not every company has a high budget for print advertising. That’s why our team at Signature Graphics is here to help you learn budget-friendly print advertising techniques for your next campaign—so you can increase brand awareness while staying within your spending limits.
YES! Print advertising is absolutely worth the price. Yes, we’re a bit biased, and we also have facts that prove it.
Here are some of the most telling statistics in traditional print advertising:
While digital advertising is easy and affordable, print advertising has a higher chance of being seen and succeeding. Using both digital and print advertising tactics in tandem can lead to a better ROI (return on investment), improved brand recognition and so many other benefits.
So, how do you make print advertising fit your budget? We have just the right tools to help you save money and get the most out of your next campaign.
These are the best budget-friendly print advertising techniques to save you money and help you reap the benefits of traditional marketing efforts:
The best place to start is to set your print advertising budget at a reasonable starting point. Determine how much ad spend you can put into traditional advertising to see how many ads you can send, where to send them and what kind of materials you can invest in right away.
If this is your first time trying print advertising, you may be tempted to start out with the bare minimum to see if it works first, but it’s easier to see results in bulk. Not to mention that bulk orders come with more cost savings since you often get deals for larger purchases. Come up with a budget that’s high enough to reach numerous neighborhoods in your local area while still being a reasonable, budget-appropriate amount of money to spend.
Once you know a price point to work with, it makes it easier to see how many print advertising materials you can send out while still staying within budget. Be sure to play around with the various marketing materials and compare pricing for more premium materials compared to budget-friendly options. At the end of the day, you want to choose the best materials that will maximize reach to your target audience, but there are plenty of budget-friendly ways to let your brand shine. If you want to talk to our print and design specialists to discuss what materials work best on a budget, contact our team at Signature Graphics today, and we’ll answer any questions you might have.
Know when to splurge and when to save on your print advertising campaign. Your first instinct might be to throw all the information out at one time to really get your money’s worth and ensure people know everything there is to know about your brand. However, this can actually inhibit your marketing goals. Too much content means you’ll likely pay more for printing costs and you’ll easily overwhelm your readers with information.
The best way to utilize content is to tell a story with a value proposition and keep the layout tidy. As a result, your potential customers will read your advertisement in a linear fashion and won’t get overwhelmed by what’s on the paper. Effectively placing CTAs can help immensely as well.
While you can splurge on fancy coatings and paper, non-coated stocks may help meet more objectives. However, it also completely depends on the type of advertisement you choose. If you want to try postcards, you want them to be durable and hold up while still standing out. If you’re using a shared direct mail option, a heavier stock can help your piece stand out. Whether you’re opting for a catalog, newspaper, circular, coupon book or anything else, you can always talk to your salesperson to determine how you can save money while maintaining the appropriate quality for your piece.
Another budget-friendly print advertising method is to apply proven distribution strategies. Instead of sending your print advertising campaigns or materials every which way, determine exactly how they’ll be used and where they’ll go to make the most impact. It’s important to be strategic with the where, when and how when you go about your campaign or printing out your marketing materials. Our team at Signature Graphics can help you out with the distribution portion of your print mail to ensure you get the most successful results.
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All-in-one print advertising services are one of the best ways to use budget-friendly print advertising strategies to your advantage. While it sounds expensive to have someone do everything for you, you can actually save money by using a company for turnkey print advertising services. Oftentimes, the deals you get for buying in bulk and using comprehensive services make it even easier on your business budget. Plus, using a professional during every step of the process means that your ads can perform even better. It’s like hiring out a contractor rather than DIYing your house. You simply get better results and a higher return on your investment.
With these budget-friendly print advertising strategies at your disposal, you’ll be able to make your next traditional advertising campaign or print advertising materials more affordable. If you’ve been hesitant to invest in traditional print due to the cost, these budget-friendly tips will make it easier for you while ensuring you get the most out of your investment. At the end of the day, you shouldn’t sacrifice your potential brand reach for a lot of glitz and glamour in your marketing materials. A great printing company can make your brand look amazing regardless of the materials you choose.
If you’re ready to implement a cost-effective and effective print advertising strategy today, our team at Signature Graphics can help you get started. Reach out today to see our comprehensive marketing solutions and speak with one of our professionals to stay within your budget and get the most out of your marketing efforts.
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