We’ve all been a new mover at some point. Whether you left your childhood home to live on your own, bought your first house or merely moved to a new building in a new ZIP code, it’s a huge event. When you’re new to an area or getting your first space, there is a surplus of things you need to get and places you’re ready to explore. The first companies you shop at and get services from are often the first ones that show up in your mailbox.
As a company that needs to increase brand awareness in your local community, new movers are prime candidates for becoming loyal customers—and the best way to make yourself known is by delivering new mover mail straight to their doorstep.
With years of experience with new mover mail, our team at Signature Graphics is here to help you learn how to target your most profitable new mover customers with direct mail and more. In this blog, we’ll cover how trigger-based marketing works, show you how to capitalize on new mover mailers and more.
When is the best time to send and have someone see your advertisement? When they are ready to buy, of course. The trick is to know when that is. One of the best precursors for an active buyer is a new mover.
New movers are one of the easiest “ins” with direct mail. Since they are more open to new experiences and don’t have any loyalty to local brands yet, they are your perfect target. Plus, it’s easy to know when they are ready to buy since it corresponds to a major life event.
As a company that provides valuable services and products in your local area, you’re missing out on a huge opportunity if you don’t reach out to new movers. Whether you’re offering automotive services, lawn care, incredible food at a restaurant or grocery store or anything else, you want to be the first to make an introduction—to start enhancing trust and credibility from the very beginning.
Trigger-based marketing is a term we use for reaching new customers when a significant life event occurs. One of the most impactful events in people’s lives is when a family or an individual moves their residence. It also happens to be the best time to establish valuable relationships with those looking to buy products and services for their new homes.
New mover mail encapsulates any advertisements or prints that correlate with your brand to get your foot in the door (both metaphorically and literally). New mover mail often includes:
The idea is that this new mover mail will immediately spread the word about your business, so when they reach the time for buying, you’re first on their list. If you offer a coupon or new mover promotion, they are even more likely to choose your brand when the time comes.
Did you know, the average person will make more than 70 brand-related decisions throughout their move? That applies even for those moving just across town. The businesses they were once loyal to are now too far away for convenience, and they need to find new local favorites.
New homeowners spend more in the first six months than the average consumer spends in three years. That’s prime marketing real estate. If you don’t invest in those crucial moments, you’re missing out on a huge opportunity to get your brand across.
Roughly 36 million people move each year and spend more than $9,000 on average within the first three months of their move. This makes “New Movers” one of the most sought-after customers for retailers and service providers.
Direct mail is one of the best choices for reaching new movers, especially when their mailboxes are still relatively empty. Since new movers have no local business loyalties, the data shows that they are five times more likely to be loyal to your business if you reach them first.
Timing is the key, though. To reach them first, you need to work with a provider with access to the latest data. It’s important to understand that not all new mover data is created equal. Our mover data is multi-sourced, updated daily, and undergoes additional enhancements, resulting in the most timely and accurate information. Others may be offering you information that is weeks or even months old.
Then you need to use a program that mails to movers daily, right when they move in. You can’t afford to wait for once-a-month mailings. By immediately marketing to new movers as soon as they arrive, you can establish your company as the most trusted and reliable option for them. Now take it a step further, and extend an irresistible offer on your services, and you can have a customer for life. That’s the importance of being first.
Related Blog: How to Increase ROI with Print Marketing
To capitalize on this highly profitable type of consumer, Signature Graphics created our New Mover Mailer Program. It’s designed to put your brand in front of shoppers who are ready to buy.
Our Signature Graphics New Mover Mailer Program delivers a personalized 11″ x 6″ postcard directly into the hands of new homeowners and movers in the neighborhood. Your postcard arrives just days after they move in, when their mailboxes are empty. Plus, we mail cards every day as new names show up on the lists. You simply tell us what ZIP codes or neighborhoods you want to focus on, and we do the rest. You basically set it and forget it—and we’ll help you get a constant stream of new customers.
Spring and summer are going to be the months with the most new movers, but people can be moving any time of the year. Regardless of when you decide to try a new mover campaign, we’ll help you find your ideal prospects in your local area.
We’ll even share the projected number of movers you can expect to reach using our proprietary estimating tool. Using our tool allows us to customize a program to meet your needs. You can capture an entire market or set a budget that works for you. Either way, you win!
Are you ready to start welcoming new movers as your loyal customers? Get started today to see how our New Mover Mailer Program can help you enhance ROI and more.
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Portland, OR 97230
