The success of marketing advertising in commercial printing comes back to one thing: return on investment. Basically, the more successful your advertising is, the higher your return on investment is. When a company doesn’t have successful marketing, the amount of money you put into advertising doesn’t amount to much of anything.
Every company wants the gap between the amount they invest in advertising to be significant—with their marketing costs low and profits high. That’s where print marketing comes in. If you’re wondering how to increase ROI with print marketing, keep reading to see what ROI is, why it matters, how to increase your return on investment and where to find commercial marketing services to help you get your best results.
What is ROI?
Return on investment (ROI) is a key performance indicator (KPI) that measures the effectiveness of your marketing campaign. While it may sound complex, it’s surprisingly simple. ROI, in its most basic form, is a way to figure out how successful your marketing efforts are—how much profitability you got for the amount you invested.
How to Measure ROI with Print Advertising
Since commercial print marketing doesn’t use and measure calls to action (CTAs) the same way as digital channels, you might be wondering just how to measure ROI with print advertising.
Print marketing uses promo codes, coupons and even QR codes to track effectiveness. You can base the effectiveness of your ads on how many people use the codes and coupons. Another method is utilizing digital solutions and sending your customers to a landing page directly associated with the ad campaign. Yet another method is asking for direct feedback after a purchase in exchange for rewards. This incentivizes your customers to complete reviews while also gauging how they found your brand.
Once you figure out how many customers opted to use your brand, you can calculate their spending and compare it to your advertisement spend. From there, you can use a simple ROI formula to calculate campaign success:
(Profit - Cost) / Cost = ROI
Basically, you subtract the money you spent on marketing from the money you made and divide that by the amount you invested in marketing. You’ll get a percentage of return to show how successful your marketing efforts were. The higher your percentage, the greater your campaign ran.
Why Does ROI Matter in Print Marketing?
ROI is crucial in commercial print marketing because it’s a great way to measure the success of your marketing efforts and investments. Knowing your ROI for every campaign helps you discern what went well and what didn’t so you can keep improving future campaigns. On top of that, you can see for yourself just how successful print marketing can be—especially in tandem with digital marketing efforts.
While some people think print marketing is falling off the radar, it’s actually easier than ever to get lucrative results when you run beneficial campaigns. Your ROI is the first statistic that shows precisely how much return you got from your investment and how it compares to other channels and campaign types.
Related Blog: Will Print Marketing Be Effective in 2025?
How to Increase Return on Investment with Print Marketing
Now that you know just how important return on investment is with print marketing, you’re probably wondering how you can increase your ROI. There are certain tools and techniques you can use to enhance your profitability. Here are some key strategies you can incorporate into your print advertisements:
- Try precise targeting and demographics
- Create eye-catching visuals
- Clearly and concisely get your message across
- Add a strong call to action
With these tips, you’ll be able to improve your campaigns in no time.
Where to Find Commercial Print Marketing Services
If you’re wondering where to find commercial print marketing services, Signature Graphics has all the services you need and more. Explore our design, printing, shipping and delivery services to learn more about our print marketing solutions, or contact us today to get started.
Contact Us
