If you’re a marketing director, you likely already have the know-how for digital marketing, print and more. However, if you want to hone your skills even further and get the most out of your campaigns, our print purchasing guide for marketing directors is made for you. Our team at Signature Graphics knows print marketing from design all the way down to delivery, and we’ve been doing it all for decades. If you’re new to print marketing or you simply want to enhance your skills, we’re here to help. Read on to discover the best print purchasing strategies and more.
Digital is an absolute delight because it’s so easy, effective and delivers to audiences around the world, but print marketing is crucial for building brand awareness and reaching local audiences. For marketing directors who want their companies to make a major impact on the consumer, the key isn’t digital or print; it’s both digital and print.
Today, we’re here to focus on the complete print purchasing guide for marketing directors to ensure your greatest success with every campaign. Once you figure out a game-changing strategy, both you and your company can reap the benefits. So, “What are the benefits?” you ask.
Here’s a quick dive into the main advantages of print marketing:
On top of these benefits, print marketing works flawlessly in tandem with digital marketing to enhance ROI. The more channels you use, the more well-known your brand becomes, and it becomes a trusted company in your local area.
As a marketing director, there are some things to consider before purchasing print marketing materials. Here is an easy list to consider so your project is well thought out before speaking with your print partner:
First things first, determine the overall objective and scope of the project. This will be your overarching strategy that outlines your decisions in other categories. These are some important questions to ask yourself to determine the direction of your project:
With these questions in mind, it’ll help form your overarching goal of the project and help the other pieces come together more easily.
After deciding on an overall goal or objective, your next step is to move forward with budget planning. During this stage, you’ll determine how much you can successfully budget for your print campaign. From there, you can share your budget with your print partner, so you can successfully come up with a full game plan that covers what you need with the amount you have to spend.
Once you decide on a budget, choosing the appropriate materials to get your message across is a big part of the process. Ideally, you want to balance quality with affordability. You’ll often get the best value by focusing on these qualities. Speaking with your print partner directly can help you find a happy medium that is inclusive of both qualities, so you can get the most successful results from your campaign.
Related Blog: Budget-Friendly Print Marketing Techniques
For print campaigns, understanding reasonable timelines and turnaround times is crucial. Generally, you want to come up with print campaigns a month or two in advance to ensure you have enough time for design creation, rewrites, print, packaging and delivery. Depending on whether your partner has these comprehensive services or if you plan to use different services from various places, it could take varying amounts of time. Generally, you can expect a quicker turnaround when you use turnkey solutions since it cuts out the middleman. All your communication happens directly instead. This ensures a faster pace.
Last but not least, matching brand design to your print ads is crucial for greater consistency and less confusion with your audience. The sooner you can create your brand guidelines and stick to them across all platforms, the sooner your audience will start to notice and remember your company. Matching brand design ensures familiarity and builds credibility as you continue to advertise via print marketing. This, in turn, means that you’ll get more people who get in the door to sample your product or service.
Related Blog: How to Use Color Schemes in Print Marketing
Once you’ve decided that print is the way to go, the next step is selecting print marketing solutions and materials for your unique company goals. Some common print marketing solutions might include:
From there, you can speak with your print partner to decide what materials work best for your marketing needs. If you already have some ideas in mind, our design and print professionals at Signature Graphics can help you get started.
With this print purchasing guide for marketing directors, you can make your print campaigns worthwhile, so you can get the best results. By applying these techniques, you can get even better results and use a clearer direction and design when you create messaging for your brand.
Signature Graphics makes it our mission to offer advanced solutions for marketing directors at every stage of their print marketing plan. Whether you are just starting design or simply need to print or ship your efforts, we offer it all. Explore our print marketing solutions to get the best results no matter what stage you’re in on your marketing journey.