Did you know that print marketing is especially lucrative for local businesses? Since it appeals directly to local demographics and ZIP codes in the general vicinity of your business, it offers an advertising solution with an even better focus than digital. While digital marketing is great for building awareness, print marketing makes the sale, ensuring your customers know exactly what you’re offering. In this blog, we’ll help you learn how using print marketing to maximize local impact is a crucial strategy for achieving greater results and higher ROI.
What is Local Print Marketing?
Local print marketing is an advertising strategy that sends out flyers, coupons and other ads to consumers near your business. This strategy adds a more hands-on, meaningful approach to marketing while also offering a long-lasting effect on consumers. Since direct mail and print marketing tactics are sent to local homes and/or businesses in your area, it’s easier to gain an edge over other local competitors.
Related Read: Will Print Marketing Be Effective in 2025?
Why Does Print Marketing Work to Maximize Local Impact?
Print marketing works to maximize local impact for multiple reasons, but there are two crucial ways it provides an expert advertising strategy. Print marketing is great for local impact for these main reasons:
1. Physicality of Print Marketing and its Effect on Emotions
Print marketing offers a benefit that digital advertising can’t—the physicality of print marketing and its effect on consumer emotions. While digital marketing is a great option for reaching audiences across the world, it’s a little harder to reach all the local traffic you need to—especially when some of your demographics aren’t even on social media. Enter print marketing. This marketing option gives you yet another advertising channel that focuses on local impact, specifically.
Print marketing is frequently sent out to homes in your company’s general vicinity and to certain demographics who the service would greatly apply to. When the consumer gets the mail, it’s something they can put their hands on, visualize for a lot longer than digital ads and even leave on their counter or fridge as a reminder of your service. As a result, it has a phenomenal open rate and can oftentimes result in better leads.
Related Read: Print Marketing vs. Digital Marketing
2. Local Competitive Advantage in the Industry
Local print marketing, in particular, offers a huge advantage to businesses trying to gain some headway in their nearby markets. For companies that have a lot of local industry competition, this is a great opportunity for them to come out ahead. Sometimes, sending out a coupon or deal for new customers is a great way to sway the crowd to try their service instead—and get more loyal, long-term customers as a result.
Most businesses are utilizing digital marketing because it’s cost-effective, but it also results in a more packed market where it’s hard to get your message across unless your brand goes viral. However, print marketing is a local option that narrows down your audience to people who will genuinely utilize your brand rather than sending it out in the world and accidentally drawing the wrong crowd. Sending print mail to homes in your local community ensures your best demographics are being utilized for even higher returns—and the strategy allows you to stand out from the competition while you’re at it.
Local Benefits of Print Marketing
There are numerous local benefits of print marketing waiting for you to utilize them at your company. There are quite a few advantages of sending print marketing materials to local homes and markets, but these are the most common benefits:
- Print marketing offers a tangible emotional connection
- Locals will connect your business to your ads, adding familiarity
- With personalization and close location, print ads are more intimate for the consumer
- Print marketing comes across as more personal and less spammy
Local Commercial Print Marketing Service
After seeing the local benefits of print marketing, you may want to try an ad campaign to see how it benefits your company. You can search local commercial print marketing services in your area, and if you’re in the Spokane, Washington location, Signature Graphics has years of printing experience and turnkey solutions. Our team offers printing, design, finishing, delivery and digital advertising services to make the process as simple as we can.
Explore our Printing page to see what capabilities we have to offer, otherwise contact us today so we can discuss your project needs.
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