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What Most Printers Don't Tell You About USPS Delivery Timelines

USPS delivery timelines play a major role in when your mail arrives—and whether it arrives on time. Before working with a print marketing partner, there are a few things to know so you know what to expect with USPS delivery times. In this blog, we’re sharing what most printers don’t tell you about USPS delivery timelines so you can use the information to your advantage.

1. USPS Delivery Timelines Start After Finishing & Assembly

One of the biggest mistakes companies make is assuming that USPS delivery timelines include everything. However, they often forget about additional time needed for finishing and assembly.

When people see estimated delivery times, they forget that this time is just the delivery portion, excluding all the steps that come before. Then, they are surprised to discover that their prints need to be finished, assembled and shipped to a USPS location before the delivery clock starts.

While USPS shipping takes a few days, finishing and assembly take additional time—especially if printing is done in one place and the finishing and assembly are done somewhere else.

Taking into consideration the various steps of the process and understanding an accurate representation of time can help you plan accordingly to ensure your campaigns are on time and most effective.

Related Content: How to Finish and Assemble Print Marketing Materials

2. Most USPS Timelines Aren’t Guaranteed

A major part of print marketing that most printers won’t tell you is that USPS timelines usually aren’t guaranteed.* While they estimate a certain timeline, there’s always a chance these can change based on location, daily mail volume, errors and other logistics factors.

The rough estimates for USPS delivery timelines are as follows:

Because USPS timelines aren’t always guaranteed, the best thing you can do for your print marketing campaigns is to plan ahead. Always assume Murphy’s Law could happen at any time. As such, getting your print mail and campaigns finished ahead of time is crucial. That way, if something happens, you’re ahead of schedule and don’t need to worry.

While the USPS delivery portion of the process takes less than a week, it’s important to understand that design, printing, finishing and assembly tack on additional time so you can plan accordingly.

*While most USPS timelines aren’t guaranteed, it’s important to note that Priority Mail Express promises to be delivered on time and comes with a money-back guarantee.

**Most USPS Marketing Mail mailings are delivered in 10-14 business days; letters may arrive in as little as 3 days, and some may take longer than 14 days.

3. In-Home Ranges Work Better Than In-Home Dates

A single in-home date is never accurate because mail is sent at different times and travels at different speeds, depending on the starting and end locations.

Using an in-home range or target window gives you a more realistic idea of when your recipients get their mail and your campaign officially begins. This also helps with reporting and direct mail statistics, so times are more accurate and realistic rather than letting one single number try to represent different variables.

While a single day seems like a reasonable goal to have, it can add unnecessary urgency to your campaign rather than realizing from the start that there will be different timelines depending on location and other factors.

Utilizing an in-home range ensures you’re able to keep costs low while ensuring that your message gets to where it needs to be within the specified window. Instead of paying extra for expedited shipping, everything gets to its destination in due time.

4. Sundays and Holidays Can Extend Your Timeline

One of the most important rules of USPS delivery timelines is understanding the impact of the post office being closed on Sundays and holidays on print marketing. Because delivery times often don’t include these days, these days aren’t factored into the estimated time of delivery.

While a few days here and there might not seem to impact timelines much, it can sometimes add an extra couple of days to an original estimate. If mail reaches the facility right before a holiday or weekend, it might sit at a local USPS facility until after.

The reason this affects companies utilizing print mail is that they need to plan around these days to avoid late deliveries. This might mean that printers need to finish days earlier to accommodate—and even earlier if they need to ship to a finishing and assembly facility in between.

5. USPS Operates Using Larger Regional Hubs

While USPS used to have hundreds of distribution centers around the country, they consolidated into roughly 60 larger processing centers instead. Mail used to be sorted and processed locally, whereas now it uses larger hubs. What this means for print mail is that it’s harder to bring over a few truckloads of mailings to USPS entry points. Companies are finding themselves needing larger trucks to transport greater distances just to get their mail into the USPS mailing system.

Because some printers don’t offer logistics services to get mail from the printing facility to the USPS’s hub points, some companies are left figuring out the shipping and logistics themselves. This means that some are traveling great distances to pick up and deliver their mail to the USPS, or they’re left managing contracted logistics companies to get mail from point A to point B.

Related Content: The Hidden Costs of Switching Print Partners (and When It's Still Worth It)

Want to Work With a Print Partner You Trust?

What most printers don’t tell you about USPS delivery timelines is that they mainly focus on production, leaving you to manage finishing, transportation and the other facets of the process. Signature Graphics takes a different approach. We’re involved from the start of the print marketing process until the end.

With all-in-one print services from design until delivery, our knowledgeable team is there to answer your questions and offer support every step of the way. And the best part? We navigate logistics and USPS specifics so you don’t have to. If you’re ready to work with a team that handles the hard stuff, get in touch with us today and we’ll help you with your next high-volume print campaign.

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