AI is a rising trend, and all the smartest brands are utilizing it to save time, create better content and publish better-performing advertising. Using the power of AI in print advertising is no exception to the capabilities that artificial intelligence unlocks. But how do you use it when creating marketing campaigns, advertising circulars, coupon books and other print materials? In this article, we’ll cover how to use the power of AI in print design, quality control, data analytics and more.
The truth is that AI works with everything, including print. Companies willing to embrace the change are thriving—and you can, too. It’s just a matter of knowing what tools are at your disposal. Since print is…well, print…you might wonder how it’s supposed to make an impact.
When harnessing the power of AI in print advertising, it’s not directly used in the print stage, but it’s used in every step that’s even remotely digital. AI is incredibly useful in the design stage, quality control, data analytics and more. So, let’s dive into how to use AI in print advertising to experience greater success.
AI is an incredibly powerful tool for creating print materials that actually convert. Whether you’re a marketing connoisseur or just getting started, artificial intelligence can help you review your design and see what can be better. After all, even the best marketers aren’t infallible. These are some of the best print materials you can create using AI to double-check your work:
Regardless of what print materials you’re working on, you can use AI to help you brainstorm, create outlines, gather ideas, organize your thoughts and so much more.
Matching your branding from print to digital is crucial. That way, all your consumers can start to recognize your brand. With better recognition, this builds trust and credibility with your business. People are more likely to choose you when the time to purchase is right. Using AI can help you analyze your designs and content to ensure it stays on brand, whether you’re working with digital or print.
Take your direct mail over the top with AI prompts to enhance content, design and more. You can also use AI to segment your ideal audience, create a brand voice that appeals to your consumers and more. Plus, you can throw your content into AI to ask what needs to be improved. That way, you can continue amplifying your content as your campaign progresses.
Just like how you can throw your content and design into AI to help with the creation process, you can also do final checks on your completed print materials. AI is great for editing grammar, spelling, adding white space, ensuring there’s a natural flow in your message and is compelling enough for your specific audience.
AI is phenomenal for improving future campaigns using data analytics. When you combine direct mail with digital, you can gain all kinds of incredible insights using integrated QR codes, links to landing pages and more. Any analytics that come from this can be exported into your favorite AI platform so you can use those statistics for future enhancements.
If you’re getting great results from one campaign and lackluster results from another, AI can help you decipher what’s working well (and what isn’t). With that information, you can equip your marketing team with better knowledge moving forward.
To help you get the most out of your print marketing efforts, we’ve compiled a list of the best AI prompts you can utilize. Simply copy and paste these AI commands into your preferred system with your specific project and/or company details, and it will help you enhance your content, design and more:
“Create [insert number] direct mail campaign concepts for [insert business type] targeting [insert audience]. Include headlines, offers and call to actions (CTAs) for each.”
"Write 10 compelling headlines for a [insert print marketing type] promoting [insert product/service] to [insert target audience]. Then write around 50 words of copy for the best headline."
"Create 5 irresistible offers for [insert business type]. Include discounts, bonuses and urgency tactics. Rank by likely response rate."
"Suggest 5 elements to A/B test on this direct mail piece: [describe or copy and paste piece]. Include what to measure and expected results."
"Segment [describe customer base] into 5 groups for targeted direct mail. Create messaging and offers for each segment."
"Create email and social media follow-ups for this direct mail campaign: [describe, link or insert campaign]. Include timing and messaging sequence."
Using the power of AI in print advertising, direct mail and digital marketing campaigns can help you improve your work in vastly different ways. However, if you’re not super comfortable with uploading your data online and using artificial intelligence technology to guide your team, another great option is utilizing a print company with comprehensive services (*cough* Signature Graphics *cough*).
At Signature Graphics, we offer comprehensive services including:
Whatever services you need, we have experts available to ensure you’re getting your best marketing results in print and everywhere else.
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