Stamp prices keep rising year after year to keep up with inflation, so it’s only natural to be curious about where they stand in 2025. With stamps originally predicted to go up at the end of January, you might be waiting to hear when the cost of print marketing will go up as well. To find out the answer to the question, “How much will stamps cost in 2025?”, we’ll look at factors that affect stamp prices, determine whether postage prices are rising in 2025, predict direct mail pricing projections for 2025, explore what marketers need to know about stamp costs and help you find a great print marketing services for your needs.
No, stamp costs aren’t going anywhere in January 2025 as it was originally predicted. However, while pricing remains the same for stamp prices as of now, they are predicted to increase later in the year. According to the USPS website, the prices should stay down at the present since they don’t have plans of raising them before July at the earliest.
If you’re curious about the projections for 2025 direct mail pricing, we’ve broken down postage pricing to get a better look at the future of print marketing. According to a CNN article, First-Class postage is currently at 73 cents and is supposed to increase twice a year (in January and July) for the next three years. With that being said, the current projected inflation rate wasn’t nearly as high, so that’s why the price is no longer changing in January 2025.
What’s more, the USPS offers a variety of incentives to marketing mailers that can help keep postage costs in check while making your mail piece more engaging to consumers. These discounts can be as much as 5.5%.
Since the postage prices remain stagnant, what does that mean for your company and print marketing costs? Basically, prices are going to stay the same as they’ve been for now. While the prices will inevitably rise in the coming year, your print marketing and direct mail prices will stay as they are. If your company has any relevant campaigns you’d like to get to before the increase, now’s your best chance to take advantage of the opportunity to prepare direct mail ads later this winter and this spring.
If or when the stamp prices increase in the summer of 2025, print marketing costs will rise alongside it. However, there are ways your company can prepare for the rising costs with our cost management strategies below.
If your company is concerned about the price of print marketing materials, there are ways to be cost-effective. Here are some ways you can keep direct mail in your budget:
When placing your orders, consider sharing the costs of mailing with other advertisers. At Signature Graphics, we offer numerous options for shared direct mail, so you don’t have to worry about your company covering the costs solo. Our shared mail options cut postage costs substantially.
Another cost-effective option your company can try is optimizing where you send mail and reducing the amount you send. Instead of sending everywhere within 60 miles, you may want to only send in the ZIP codes within 15 miles of your business. Doing this can make it easier to save on postage and print materials while still getting the reach your brand needs.
As previously mentioned, the USPS offers numerous incentives to marketing mailers. Discounts can be as much as 5.5% in 2025 and focus on mail features such as integrating technology, adding sensory components, accessing the USPS’s Informed Delivery program and more.
Bulk discounts and purchase incentives make it easier to keep print marketing in your budget. Buying print marketing materials in bulk allows you to snag discounts that will help reduce costs and increase your ROI in the process. With special purchase incentives, you may be able to save a little extra money as well. Keep on the lookout for new deals happening throughout the year, or simply ask.
If you want to take advantage of the low stamp cost 2025 offers or need help accessing USPS incentives, now’s the time to place your orders. At Signature Graphics, we offer print marketing services and direct mail to help you enhance your campaigns and increase ROI. To get started with Signature Graphics, contact our team today.
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Portland, OR 97230
