With so many grocery store locations in one local area, it’s more important than ever to stand out against the competition. One of the best ways to elevate your messaging and spread brand awareness is to send out monthly ad circulars. Explore the grocery ad circular designs that boost sales and help you get the best outcome with new customers.
When creating a compelling ad circular, the best thing you can do is highlight current grocery sales and last chance items that you need to get rid of. Highlighting a variety of these items and marketing them as part of a sale appeals to different shoppers. The more items that you display in your ad, the more compelling it becomes.
With more sale items and steep discounts, there’s a higher chance that your prospects will find something that matches their particular needs. While a consumer might not have been considering your store originally, emphasizing sales and discounts puts your store on their radar. Suddenly, that consumer is tempted to head to your store due to the sale, and they often pick up more items while they are there.
Related Content: How Grocery Circulars Enhance Sales
It’s important to organize your content and messaging using the most compelling design layout. Using a compelling catch at the top and using a visual hierarchy that naturally guides the reader through the page is crucial. Starting with a major sale or offer at the top ensures a strong start. Using white space well to avoid clutter and highlight the most important pieces is also helpful.
Overall, the key to having a great design layout is simplicity and consistency, combined with understanding how a consumer works. Use insight from yourself and others to determine how to set up your design for success best.
Related Content: How to Design Advertising Circulars
Using vibrant colors that are eye-catching and hard to miss, along with the right images, helps your grocery ad circular go a long way. The key is to not be too overbearing with colors, nor too boring that it doesn’t stand out. Finding a balance between your brand colors and a bright call to action (CTA) helps carry your ad. Adding eye-catching imagery that makes sense with the messaging can also help.
Taking great photos of your grocery offering and current sales items can pull together the look of your ad circular. Adding in high-quality images with a matching color scheme and consistent lighting and sizing makes the overall design more approachable and persuasive.
One study by USC Dornife states that people make decisions in the first 90 seconds of their impression of a product. If you don’t catch their attention with the appropriate colors and the right images, they might immediately reject the offer. However, with the right tactics, you can improve your odds and get the consumer to consider buying.
Related Content: How Color and Emotions Work for Marketing
One of the most effective ways to get consumers into your grocery store is by utilizing coupons, promotions and other offers happening at your location. Sometimes, a great deal is the most important part of your sales pitch in your ad circulars.
One article by Investopedia states that coupons can drive customers to your business and introduce new customers to your store, sell excess inventory and introduce new product lines. The power of a great sale is surprisingly effective with consumers. The same article states that an estimated 60% of consumers are likely to try a new product due to a coupon, and another 46% are more likely to change their initially planned purchase in favor of a coupon.
If you’re not currently using ad circulars with coupons integrated into your messaging, now is a great time to start. In a world that has gone digital, coupons are still one of the most effective forms of marketing to get new customers through your door.
Related Content: How Grocers Benefit from Print Advertising
With the world that’s largely focused on digital, one of the best ways to get your most impressive ROI is to lean into it and combine both digital and print advertising. This combination is one of the most effective ways to amplify your marketing efforts because it increases consumer trust and keeps brand awareness high.
Some companies use print marketing as an introduction to the brand, to increase brand awareness initially. Then they might follow up with some digital advertising. Other companies might swap the method and close the sale with a great print ad while starting with brand discovery online. Regardless of which route you choose, the combination hits consumers with the ultimate show of trust while keeping them aware of your brand.
Related Content: Print Marketing vs. Digital Marketing
With these grocery ad circular designs that boost sales, you can get your highest ROI and greatest marketing success in your campaigns. If you’re hoping to amplify your messaging and get your most effective campaign results, moving forward with a great print partner is crucial.
Our team at Signature Graphics offers high-quality design, printing, finishing and delivery for any of your print marketing needs.
Need digital marketing and targeted direct mail techniques to amplify brand awareness with digital and shared mail solutions?
©2026 Signature Graphics | All Rights Reserved | Privacy Policy | Terms of Use | Minneapolis Web Design by BizzyWeb
