Since its inception, video advertising has been the domain of traditional television. For decades we watched commercials during our favorite TV shows and while eating snacks during the Super Bowl. Advertisers loved the reach and inundated captive audiences with repetitive messaging ten times an hour.
Then the internet happened and like everything else touched by the web, it changed video advertising FOREVER.
We’ve all heard of “Cord Cutters.” They’re the millions of viewers who drop their cable TV subscriptions every year. But did you know we also have a new class of viewers called “Cord Nevers?” As the name implies, these people have never subscribed to a cable company for their video content. They’ve grown up with streaming and the internet for all of their video entertainment.
Last fall, we introduced our new digital display ad program and clients saw the power of integrating print with digital. Today, we are excited to announce that our new OTT/CTV and Programmatic Video capabilities are live. If traditional TV was the equivalent of carpet-bombing consumers with ads, then CTV and programmatic video are surgical strikes targeted at select consumers. Frankly, it’s a little scary (in a good way).
The most significant difference between digital video and regular TV is your ability to target your audience. With traditional television, you “Sprayed and Prayed.” By spreading your ads across multiple time slots and channels, you hoped to hit enough good prospects to make it pay.
The second biggest benefit is our ability to provide advertisers with advanced reporting unheard of with traditional TV. We track online actions such as web page visits, form-fills, purchases, and more from users who were served ads. Offline, we can identify in-store foot traffic by visitors who were presented with your ad. By eliminating the guesswork, you will know your ads are performing.
There are countless other benefits to our digital video programs, and we’ll happily discuss them all with you, while helping you choose the best video products for your needs.
Programmatic video is less expensive than OTT/CTV options, so by pairing the two, you can manage your budget while still delivering optimum results.
We make video production easy and affordable. Professional script writing and voice-over talent are included in your setup. We’ll incorporate the images and video you provide or use our stock photos and video to produce a professional quality commercial.
Video advertising is still the intensely creative and engaging medium it’s always been, but now we are empowered to deliver it in so many new ways it’s astonishing.
Engage Interested Customers Faster and More Effectively with OTT/CTV and Programmatic Video from Signature Graphics.