You get done with a long day of work and check your mailbox. Inside are a few standard envelopes and a stack of eagerly-awaited coupons for your favorite local brands, printed in bright colors. You nod knowingly at a few that you remember seeing before. You set the stack on the coffee table for later and pull up your phone. As you’re browsing social media, you come across an ad. Hmm, you think. It looks familiar. That’s when it hits you. You saw the same brand in the mail—the one winking at you from your coffee table.
Oftentimes, companies make the mistake of thinking they only need traditional print advertising or digital marketing. However, the most successful combination involves both. Combining traditional print and digital marketing is like taking peanut butter and jelly and making a beautifully synchronized PB&J sandwich. Without one, your results wouldn’t be nearly as good. Marketing works the same way. If you’re curious why and how combining traditional print and digital marketing works, keep reading. We’ll explore the benefits, explain the long-term outcome and show you where to find a solution for each.
Benefits of Print Marketing
Traditional print marketing is one of the oldest advertising tactics used, and it remains one of the best. With digital marketing taking off, many think that commercial print marketing is outdated, but it’s more worth the investment than ever. Less competition means print stands out even more in the mailbox. Not only that but it’s more real—and leaves a lasting impression on the consumer.
Here are other benefits of print marketing:
- Emotional, tangible connection
- Better brand recall
- Higher return on investment
- Greater visibility and higher open rate
- Build trust and credibility
Benefits of Digital Marketing
Whereas commercial print marketing is impactful, digital marketing is vast, fast and easy. Because it’s so easy to send and reach audiences across the world, it’s a favorite among businesses—but it doesn’t necessarily mean it works better. It just works differently to gather a more expanded audience.
Here are the benefits of digital marketing:
- Cost-effective marketing
- Digital tracking tools
- Targeted audiences and paid reach
- Instant delivery and customer engagement
- Global reach
The Integration of Print and Digital Marketing
Let’s face it. Both commercial print and digital marketing are fantastic tools—but they should never be used without the other. Focusing on print alone ensures you miss out on the broad world of digital marketing. Only using digital makes you miss the emotional, hard-to-forget appeal of print marketing.
Integrating both commercial print and digital marketing together can make your brand and company unstoppable. If your goal is to maximize ROI, expand your brand reach, gain customer loyalty and improve your profits, the dual wield is your ultimate superpower.
Where to Find Digital and Print Marketing Services
If you’re curious to learn how commercial print marketing works at Signature Graphics, reach out today to get started. Otherwise, if you need digital marketing services, reach out to Mailbox Merchants to start your targeted digital advertising journey.
