As we start the new year of print marketing, one of the questions at the forefront of our minds is where 2025 print marketing design trends are heading. Every year, old design trends are left behind to make way for the newer trends evolving with modern technology and values. Adhering to these can help you make a bigger impact, amplify your brand presence and more. Keep reading to learn the top 2025 print marketing design trends, how to integrate them for success and where to find the best print marketing service for your needs.
While each decade has unique design trends, so does each year. Especially, when it comes to print marketing design trends. From certain design values to choosing texture and color, we cover all the up-and-coming 2025 print marketing design trends.
When it comes to choosing a marketing design and printing company, sustainability is a huge trend and is becoming bigger every year. On the surface, print marketing may not seem like a sustainable choice over digital marketing options, but it has a surprisingly effective ROI that helps cut waste overall. The most successful companies are still using commercial marketing to get the best results, but they are also looking for a printing partner that keeps sustainability in mind.
There are certain steps that modern printing companies are taking to put sustainability in design using economic print marketing techniques and offerings. Many businesses focus on recycling, choosing eco-friendly paper and ink, opting for minimalist designs and even using biodegradable finishing techniques. However, not every company is keeping this at the forefront, so it’s important to find a printing partner that shares similar values.
As with any other design tactic for print marketing, typography is ever-changing, and fonts are always coming and going. While you’ll always have the classics (we’re talking to you, Times New Roman, Arial and Calibri), there are often exciting new twists in technique, including varying sizing, incorporating modern serif fonts and mixing font combinations in designs. When using a mix of typography (when done well), it can easily make your print marketing stand out.
Bold colors are as striking as millennial gray is lackluster, but there’s a happy medium that seems to be trending for print marketing design in 2025. Natural, earthy tones are rising in popularity because they provide a sophisticated, relaxing feel amidst all the color pops of other marketing initiatives. With a mix of color combinations, you can’t go wrong.
Another big color trend is metallic accents. There’s just something about the sheen of sparkle with metallic accents that’s hard to miss in a mailbox—all while retaining a timeless appearance.
Lastly, monochromatic designs are in. What stands out more than a single swath of colors laid out in an organized way that pleases the eye?
Regardless of what color trend you try in 2025, it can’t hurt to play around with a variety of color options to see what melds best with your company’s branding and results in a greater ROI.
Interactive print marketing, QR codes and other engaging commercial marketing techniques are already big, but they are only going to get bigger in 2025. Digital marketing works incredibly well, and so does commercial marketing—but together, they are nearly invincible. Incorporating QR codes, fold-out additions and other interactive segments in your print marketing designs ensures that your customers get the best of both worlds.
In the sustainability section, we touched on minimalism rising for print marketing design trends in 2025, but we didn’t cover how to use the trend. Minimalism is huge because it allows your message to get across more easily while also conserving ink—that’s a win in our book.
To use the minimalism trend, play around with white space, single design elements, simplified color schemes (this is a great use for monochromatic designs) and balanced, asymmetrical layouts. You can pack a huge punch with your designs by using your space effectively—and not using certain spaces.
Another rising design trend for print marketing in 2025 is using data visualization to share your brand and tell a story. On one hand, you can write that your company is the best. On the other, you can show that your company is the best using stats and charts to prove it. We love it when brands use infographics to their advantage, break down and display abstract data using charts and graphs, create beautiful designs for statistics and use other visuals to get their point across—and your customers will love the data visualization, too.
The most important design trend being used in print marketing in 2025 is the integration of print and digital marketing. Some marketers naturally use digital marketing because it’s “cheaper” while others use print marketing because it’s what they’re used to and it has a greater ROI. However, if you’re not using both print and digital design in your marketing campaigns, you’re not using every available tool to your advantage.
Sharing consistent branding and messaging across both print and digital marketing is essential for your company’s success. If your print marketing campaigns are missing a digital tie (and vice versa), you’re missing out on a huge chunk of your audience.
To successfully integrate both print and digital marketing in your company, we’d recommend adding QR codes and social media links to your print mail being sent out. Using digital-inspired print layouts can help maintain consistency between the mediums. Lastly, trying various marketing tactics in both print and digital campaigns can help your audience get the full picture of your brand.
After seeing the fun and unique ways to connect better with your audience, you’re probably wondering how to integrate 2025 print marketing design trends into your campaign.
For digital marketing and sending to specific ZIP codes, Mailbox Merchants can assist.
Print marketing is crucial to spreading brand awareness and increasing ROI. If you need a print marketing partner, Signature Graphics can help you design, print and send your commercial campaigns. Ready to get started?
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Portland, OR 97230
